How many titles do you publish each year?

Approximately twenty.

What qualities do you look for in an author?

Imagination, tenacity, intelligence, and a sense of humour.

In your dealings with authors, what is the greatest pleasure – and challenge?

The greatest pleasure is relating good news; the greatest challenge, moderating expectations.

Do you write yourself? If so, has it informed your work as a publisher?

Apart from some very poor poetry I wrote in my twenties, no.

Who are the editors/publishers you most admire (from any era)?

For her genteel, measured approach, Diana Athill. And for his eclectic taste and curiosity, Christopher MacLehose.

In a highly competitive market, is individuality one of the casualties?

Often it is – sadly. Unless your publishing house is subsidised or preternaturally successful, it’s necessary to balance tried-and-tested and/or commercial acquisitions (i.e. ‘sure things’) with riskier, experimental projects in order to survive. From time to time, all publishers succumb to acquiring what is familiar, comfortable. But I think there should always be a place in publishing for unique new voices.

On publication, which is more gratifying – a brilliant launch, a satisfied author, encomiastic reviews, or rapid sales?

Without sales – rapid or not – it’s impossible to stay in business; however, I am susceptible to the glow of good reviews (and awards).

What’s the outlook for new writing of quality?

The avenues for publication today are endless. In many ways, it’s never been a better time to be a writer of quality. Of course, finding and nurturing an audience that is willing to pay for art remains a challenge, but the foundations for the creation of great writing in this country – whether they are courses, writers’ centres, festivals, or the plethora of journals and independent presses – seem strong. As an industry we have excelled in investing and honing the craft of writing; now we need to band together to better promote books and reading. If we don’t, I fear we’ll lose what little audience we have.

Rod Morrison is Publishing Director at Brio Books.